Vietnam is an interesting Southeast Asian country known for its fresh and light cuisine, including dishes like salads, pho, and Vietnamese baguettes (Banh mi).

As a major rice-producing country, rice plays a significant role in the daily diet of the Vietnamese. Drawing inspiration from rice, we used light beige, symbolizing rice, as the main color in the menu design.

The design style takes on a youthful and energetic direction, using light beige and bright pink as the primary colors. The vibrant, youthful colors and clean, sharp layout are designed to first draw the customer’s attention to the food images, sparking their appetite, and then to the accompanying text.

These are a newly reintroduced product for Cafe la Viet and are intended to be one of the core elements of the new menu, highlighting simple ingredients and authentic Vietnamese flavors. During the photoshoot, we focused on showcasing the fillings prominently. In the menu design, four banh mi take up an entire panel, with enlarged details making it easier for customers to understand the different fillings.

Pho is one of their best-selling items, with the beef combo pho being particularly popular. As a result, the image of it occupies one-third of the layout. This approach ensures that customers can easily recognize the restaurant's signature dish at first glance, increasing the likelihood that they will choose this item.